Published inILLUMINATION7 Odd Reasons You Need Numbers in Your Headline.I recently wrote an article about the importance of clarity in your headlines.Aug 11, 20232Aug 11, 20232
Published inILLUMINATIONSmash Writer’s Block: Two Best Block-Busting TechniquesThese exercises can cure “creative constipation”Jul 9, 2023Jul 9, 2023
Published inMidformNegative Headlines Can Soar Your Positive ResultsWorry readers if you want to win them overJul 3, 20231Jul 3, 20231
Published inThe Writing CooperativeBenefit VS Feature: The Secret to More Powerful HeadlinesDo you know the difference between features and benefits in headlines? It’s the difference between so-so and success.Jun 25, 20231Jun 25, 20231
Published inILLUMINATIONOne Clear Reason Why Your Readership Numbers StinkThere is an old Chinese warning about leadership that says: A rotting fish stinks first from the head.Jun 23, 2023Jun 23, 2023
Published inBetter MarketingThree Questions That Can Save Your New Business Idea From FailureA primer on making sure your start-up idea doesn’t suckJan 9, 20231Jan 9, 20231
Published inThe Writing CooperativeNiche, Niche, Niche… Bitch, Bitch, BitchIn which I pick on some of Medium’s top writersOct 25, 20226Oct 25, 20226
Published inThe StartupThe FAQs About Starting a Career in CopywritingDo you have questions about what copywriting is and isn’t? I have answers.Oct 3, 20222Oct 3, 20222
I've been a freelance copywriter for a lot of years and I can testify that your advice here is…Sep 14, 20221Sep 14, 20221
Published inThe Writing CooperativeCopywriting Briefs are Roadmaps to Success — or the SwampIf you set off on a journey to a friend’s house with no clue where you’re heading, your chance of successfully getting there is the same as…Sep 13, 2022Sep 13, 2022
