Boyd BlackwoodinILLUMINATION7 Odd Reasons You Need Numbers in Your Headline.I recently wrote an article about the importance of clarity in your headlines.·3 min read·Aug 11, 2023--2--2
Boyd BlackwoodinILLUMINATIONSmash Writer’s Block: Two Best Block-Busting TechniquesThese exercises can cure “creative constipation”·7 min read·Jul 9, 2023----
Boyd BlackwoodinMidformNegative Headlines Can Soar Your Positive ResultsWorry readers if you want to win them over·3 min read·Jul 3, 2023--1--1
Boyd BlackwoodinThe Writing CooperativeBenefit VS Feature: The Secret to More Powerful HeadlinesDo you know the difference between features and benefits in headlines? It’s the difference between so-so and success.·5 min read·Jun 25, 2023--1--1
Boyd BlackwoodinILLUMINATIONOne Clear Reason Why Your Readership Numbers StinkThere is an old Chinese warning about leadership that says: A rotting fish stinks first from the head.·3 min read·Jun 23, 2023----
Boyd BlackwoodinBetter MarketingThree Questions That Can Save Your New Business Idea From FailureA primer on making sure your start-up idea doesn’t suck·5 min read·Jan 9, 2023--1--1
Boyd BlackwoodinThe Writing CooperativeNiche, Niche, Niche… Bitch, Bitch, BitchIn which I pick on some of Medium’s top writers·4 min read·Oct 25, 2022--6--6
Boyd BlackwoodinThe StartupThe FAQs About Starting a Career in CopywritingDo you have questions about what copywriting is and isn’t? I have answers.·10 min read·Oct 3, 2022--2--2
Boyd BlackwoodI've been a freelance copywriter for a lot of years and I can testify that your advice here is…1 min read·Sep 14, 2022--1--1
Boyd BlackwoodinThe Writing CooperativeCopywriting Briefs are Roadmaps to Success — or the SwampIf you set off on a journey to a friend’s house with no clue where you’re heading, your chance of successfully getting there is the same as…·6 min read·Sep 13, 2022----